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ECN publication
Report on state-of-the-art and theoretical framework for end-user behaviour and market roles. S3C Deliverable 1.1.
Published by: Publication date:
ECN Policy Studies 8-11-2013
ECN report number: Document type:
ECN-O--14-060 Other
Number of pages: Full text:
97 Download PDF  

This report provides a state-of-the-art overview on engaging end-users in smart grid projects to promote smart energy behaviour. It reviews relevant theoretical models/frameworks for understanding smart energy behaviour (psychology, economics, sociology, practice theory and marketing). It also reviews empirical literature on tariff structures and incentives, end-user feedback, communication and engagement strategies, privacy and security measures, and innovative market structures, including a brief review of innovation uptake in the related sector of telecom. A synthesis integrates findings from the theoretical and empirical literature into an overview of key enablers and barriers for engaging end-users, and a set of recommendations for end-user interaction in smart grid projects. Also, it identifies a number of key challenges for further research on end-user engagement in smart grid projects and describes what that implies for S3C research.

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