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Title:
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Consumer market survey of last-mile communication services using PLC
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Author(s):
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Published by:
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Publication date:
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ECN
Energy in the Built Environment
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1-3-2002
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ECN report number:
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Document type:
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ECN-RX--02-008
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Conference Paper
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Number of pages:
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Full text:
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7
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Download PDF
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Presented at: ISPLC-2002, Athens, Greece, 27-29 maart 2002.
Abstract:
This paper describes, in short, the results from a market survey performedduring spring 2001 in the Netherlands. A much more extensive analysis
has been given in [1]. The survey had a large response rate, which enabled
us to make statistically valid conclusions for the whole Dutch market.
The aim was to:
- Investigate household member's interest and attitudes concerning
services distributed by last-mile access techniques like PLC.
- Explore the strategies for service offerings with a focus on distributed
services, based on PLC only, or in combination with other access techniques
as well as an exploration of capacity demands.
- Draw conclusions what type of segmentation model is useful to analyze
the market for communication service offerings.
- Present an overall strategy advice based on the market survey and
on the strategy models discussed in this report, as well as other market
oriented deliverables.
The questionnaire, containing 30 questions, focussed on customer loyalty
in a liberalised market, new possible services to be added by utility
companies and the customer's assessment of energy issues, especially
with regard to renewables. The data are analysed using three different
segmentation schemes. A demographic, customer loyalty and decision style
segmentation of the results is presented.
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