ECN publication
Beleid voor gedragsbeïnvloeding: internationale studie
Published by: Publication date:
ECN Policy Studies 10-12-2013
ECN report number: Document type:
ECN-E--13-022 ECN publication
Number of pages: Full text:
105 Download PDF  

This international comparative case study (the Netherlands, Germany, Sweden, United Kingdom) compares policy themes (household energy, food, mobility, household waste) and cases of interventions aimed at more sustainable behaviours. It investigates how national policy can contribute to sustainable behaviour in these four themes. The study focuses on policy contexts and concrete 'best practice examples' (both policy-initiated and society-driven initiatives), paying attention to the extent to which social scientific insights have been utilised to conduct and evaluate the interventions. The conceptual approach in this study regards individual behaviour not in isolation but as embedded in institutional, social and physical contexts. In line with this, the evaluation of best practice examples focuses on how the following dimensions have been addressed in order to enable, support and sustain behavioural changes: the policy environment and institutional environment, individual behaviour, social norms and the physical environment. In this discussion, the Netherlands is both the starting point and the point of return, enabling us to draw lessons for Dutch policy. We conclude that a more proactive, dynamic and supportive role would fit national policy if it aims at encouraging the spread of more sustainable behaviours in society. Dutch policy could learn from the experiences of other countries and attempt at (among others): showing explicit commitment, connecting initiatives at different levels, and facilitating platforms for exchange of knowledge, experience and expertise, across sectors and departments, in order to arrive at a more integrated approach towards encouraging sustainable behaviours.

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